animate Lands in London! Inside the Long-Awaited POP UP Store Packed with Fan Favorites

We’re excited to announce that the first animate store in the UK, the Animate London POP UP Store, officially opened on October 31, 2025!

The newly opened store is conveniently located directly connected to Waterloo Station, one of London’s major transport hubs and close to many popular tourist attractions. Situated right below platforms 20 to 24, the glass-walled shop lets the fun and colorful atmosphere inside spill out into the station. The store interior is simple yet unmistakably animate, filled with a wide variety of anime-related merchandise and goods that fans will love.

The grand opening day, October 31, saw many excited visitors come to enjoy browsing the shelves and shopping for their favorite series. The animate London POP UP Store will be open until January 7, 2026, so don’t miss your chance to visit while it lasts!

Can't make it to London? Shop online at animate International, our online store that ships worldwide directly from Japan. Wherever you are, you can enjoy authentic anime goods, so be sure to check it out!

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Store Info

animate London POP UP Store WHEN: October 31 2025–January 7 2026 WHERE: THE SIDINGS WATERLOO (Waterloo Station, London SE1 7BH Upper Ground Floor 11) HOURS: Weekday 12PM–7PM                  Sat 12PM–8PM                 Sun 12PM–7PM

*Subject to change, postponement or cancellation depending on circumstances.

■LINKS

• animate Official Homepage
• animate Hub global on X (formerly Twitter)
• animate International Online Shop